Streamlined privacy and legal review unlocks first-party activation faster to deliver timely people-based marketing.
Instantly and accurately measure the match rate that can be achieved across your preferred identity partner.
With no single identity dependence, select the identity partner and match key that delivers you the highest match rate.
Achieve higher match rates through one-to-one deterministic matching on either a single identifier or combination of identifiers.
Activate first-party customer data across the Identity ecosystem, without having to share any personal data.
InfoSum’s identity infrastructure utilises one-to-one deterministic matching on either a single identifier or combination of identifiers to ensure the optimum match rate is always achieved.
Match rates are instantly available, ensuring transparency of the potential reach of your campaign. An audience segment can then be easily created based on your chosen demographic and behavioural attributes and sent for activation. Importantly, activation does not require you to share any personal data with any identity vendor.
Resolve identities where a native match doesn’t exist between two or more data sets, without having to share personal data with the graph owner.
Often a native identity match doesn’t exist between two parties. For example, where a publisher’s addressable audience uses mobile advertising ID and an advertiser CRM data uses postal address.
Where a native identity match doesn’t exist, the InfoSum Identity ecosystem enables advertisers and media owners to create an ‘identity bridge’ through an identity graph, without sharing your data with the graph owner.
If you’re an advertiser or media owner ready to take advantage of the greater transparency, flexibility, scale and accuracy available through the US Identity ecosystem, get in touch!