ECOSYSTEM

US Identity

US brands and media owners want to move to an open identity ecosystem and be able to select, with complete flexibility and transparency, the identity partner and match keys that deliver the highest match rate for their marketing goals.

Our US identity partners

Speed-to-Market

Streamlined privacy and legal review unlocks first-party activation faster to deliver timely people-based marketing.

Transparency

Instantly and accurately measure the match rate that can be achieved across your preferred identity partner.

Flexibility

With no single identity dependence, select the identity partner and match key that delivers you the highest match rate.

Accuracy & Scale

Achieve higher match rates through one-to-one deterministic matching on either a single identifier or combination of identifiers.

First-party data onboarding

Activate first-party customer data across the Identity ecosystem, without having to share any personal data.

InfoSum’s identity infrastructure utilises one-to-one deterministic matching on either a single identifier or combination of identifiers to ensure the optimum match rate is always achieved.

Match rates are instantly available, ensuring transparency of the potential reach of your campaign. An audience segment can then be easily created based on your chosen demographic and behavioural attributes and sent for activation. Importantly, activation does not require you to share any personal data with any identity vendor.

Federated Architecture
Federated Architecture

Bridging identities

Resolve identities where a native match doesn’t exist between two or more data sets, without having to share personal data with the graph owner. 

Often a native identity match doesn’t exist between two parties. For example, where a publisher’s addressable audience uses mobile advertising ID and an advertiser CRM data uses postal address.

Where a native identity match doesn’t exist, the InfoSum Identity ecosystem enables advertisers and media owners to create an ‘identity bridge’ through an identity graph, without sharing your data with the graph owner.