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Lighting the Way: Introducing Beacons

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Lighting the Way: Introducing Beacons
FEATURED CASESTUDY

South Australian Tourism Commission quantifies the impact of its SBS BVOD campaign with InfoSum’s Private Path

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Paul Farrow, Microsoft Ads: "Privacy is actually simple"

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Privacy: The competitive edge driving performance and growth

Privacy: The competitive edge driving performance and growth

Why multi-party data collaboration is the real multiplayer mode

Why multi-party data collaboration is the real multiplayer mode

Privacy in 2025: The non-negotiable at the heart of modern marketing

Privacy in 2025: The non-negotiable at the heart of modern marketing

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Listen to Identity Architects Podcast

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Episode #
94
Samantha Bukowski
Samantha Bukowski, WPP Media: "You’ve got to commit"
WPP Media
Samantha Bukowski, WPP Media: "You’ve got to commit"

Samantha Bukowski, WPP Media: "You’ve got to commit"

Episode #
93
Budi Tanzi
Budi Tanzi, Experian: "There’s always evolution"
Experian
Budi Tanzi, Experian: "There’s always evolution"

Budi Tanzi, Experian: "There’s always evolution"

Episode #
92
Kerel Cooper
Kerel Cooper, GumGum: "Everything starts with culture"
Gumgum
Kerel Cooper, GumGum: "Everything starts with culture"

Kerel Cooper, GumGum: "Everything starts with culture"

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Beacons: AI-ready cross-cloud collaboration

Private Data Networks

Collaborations

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Latest Case Studies

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Starcount

Starcount empowers brands with enriched intelligence for insights and activation

Ads & Data
Cristal

Multi-party collaboration delivers 2.5x incremental reach across linear and CTV for Ads & Data

Channel 4
Nectar360

RETAIL: Nectar360 and Channel 4 deliver up to 122% sales uplift for CPGs

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Infographic
Private Data Networks
Private Data Networks

Private Data Networks: Secure, fast, and scalable data collaboration

Infographic
Data clean rooms: Beware three warning labels
Data clean rooms: Beware three warning labels

Three key critical areas to watch for when investing in data clean rooms

Playbook
Playbook: 12 Must-have data collaboration plays
Playbook: Must-have data collaboration plays

12 data collaboration plays that drive marketing performance and business outcomes

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Latest Guides

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Guide
Match rates in the first-party data era
Match rates in the first-party data era

Discover how to reframe match rates for the first-party data era

Guide
Crafting a successful data strategy
Crafting a successful data strategy

Everything you need to build a robust and sustainable data collaboration strategy

Guide
Measurement in the age of privacy
Measurement in the age of privacy

Future-proof your measurement strategy in the privacy-first era

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InfoGraphics

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Infographic
Private Data Networks
Private Data Networks

Private Data Networks: Secure, fast, and scalable data collaboration

Infographic
Data clean rooms: Beware three warning labels
Data clean rooms: Beware three warning labels

Three key critical areas to watch for when investing in data clean rooms

Infographic
Retail Media Networks powered by data clean rooms
Retail Media Networks powered by data clean rooms

Discover how data clean room technology unlocks the full potential of retail media

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Factsheeet

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Factsheet
Private Path for Measurement Providers
Private Path for Measurement Providers

Discover how Private Path enables secure and privacy-safe measurement

Factsheet
Private Path Enrichment
Private Path Enrichment

Discover how Private Path enables secure and privacy-first monetization of enriched intelligence

Factsheet
Private Path for Measurement
Private Path Measurement for Brands

Discover how Private Path enables secure and privacy-safe measurement

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Trending topics

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Smart TV displaying streaming apps, internet connectivity, and premium content.

What is Connected TV?

Data Clean Room

What is a data clean room?

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InfoSum in the News

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Why inquiries are skyrocketing at InfoSum

Horizont
November 19, 2025

New infrastructure for data collaboration

Adzine
November 18, 2025

InfoSum launches Beacons for cross-cloud data collaboration

PPC Land
November 14, 2025

InfoSum debuts AI-ready Beacons for cross-cloud data collaboration

Mi3
November 13, 2025

WPP Media Canada: Shaping a stronger future for Canadian media

Little Black Book
November 13, 2025

Emerging technology trends brands and agencies need to know about right now

Ad Age
November 13, 2025
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