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Data Clean Room: Beware Three Warning Labels

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Data Clean Room: Beware Three Warning Labels
FEATURED CASESTUDY

Starcount empowers brands with enriched intelligence for insights and activation

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Lee Mabey, Dentsu X: "Pride doesn't exist on its own"

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Incrementality: A marketer's guiding light amongst so much change

Incrementality: A marketer's guiding light amongst so much change

First-party data collaboration shines at every stage of the marketing funnel

First-party data collaboration shines at every stage of the marketing funnel

How Google’s reversal might hasten the end of third-party cookies

How Google’s reversal might hasten the end of third-party cookies

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Listen to Identity Architects Podcast

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Camilla Child
The Telegraph
Camilla Child, The Telegraph: “Lots to be positive about”

Camilla Child, The Telegraph: “Lots to be positive about”

Rob Goodwin
msq
Rob Goodwin, MSQ: “We’re on the cusp”

Rob Goodwin, MSQ: “We’re on the cusp”

Sean Betts
Omnicom
Sean Betts, OMG: “Scared and excited”

Sean Betts, OMG: “Scared and excited”

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This is much more important than just cookies

The power of retail media in the cookieless era

Centralized vs Decentralized Data Collaboration

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Latest Case Studies

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Ads & Data
Cristal

Multi-party collaboration delivers 2.5x incremental reach across linear and CTV for Ads & Data

Channel 4
Nectar360

RETAIL: Nectar360 and Channel 4 deliver up to 122% sales uplift for CPGs

Renault
Axel Springer

Renault and Axel Springer improve advertising performance with first-party data

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Recent Downloads

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Playbook
Playbook: 12 Must-have data collaboration plays
Playbook: Must-have data collaboration plays

12 data collaboration plays that drive marketing performance and business outcomes.

Playbook
Playbook: Data collaboration for insights
Data collaboration playbook for insights

Five ways to deliver actionable insights through first-party data collaboration.

Playbook
Supercharge marketing performance in the cookieless era
Supercharge marketing performance in the cookieless era

Drive business growth in the cookieless era with data collaboration

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Latest Guides

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Guide
Match rates in the first-party data era
Match rates in the first-party data era

Discover how to reframe match rates for the first-party data era

Guide
Crafting a successful data strategy
Crafting a successful data strategy

Everything you need to build a robust and sustainable data collaboration strategy

Guide
Measurement in the age of privacy
Measurement in the age of privacy

Future-proof your measurement strategy in the privacy-first era

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InfoGraphics

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Infographic
Retail Media Networks powered by data clean rooms
Retail Media Networks powered by data clean rooms

Discover how data clean room technology unlocks the full potential of retail media

Infographic
12-Month Data Collaboration Plan
12-Month Data Collaboration Plan

Unlock the power of your first-party data with this 12-month data collaboration plan

Infographic
Brand-to-brand collaboration in a data clean room
Increase your advertising performance by collaborating with complementary brands

Collaborate with complementary brands to enhance your advertising performance

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Factsheeet

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Factsheet
Private Path Overview
Private Path Overview

Discover how Private Path enables secure and privacy-safe advanced analytics and measurement

Factsheet
Private Path for Measurement
Private Path Measurement for Brands

Discover how Private Path enables secure and privacy-safe measurement

Factsheet
Private Path Enrichment
Private Path Enrichment

Discover how Private Path enables secure and privacy-first monetization of enriched intelligence

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Trending topics

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Smart TV displaying streaming apps, internet connectivity, and premium content.

What is Connected TV?

Data Clean Room

What is a data clean room?

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InfoSum in the News

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Data protection as a competitive advantage with synthetic IDs for secure data analysis

connect professional
October 18, 2024

Former EssenceMediacom GM joins InfoSum as sales director

Mumbrella
October 9, 2024

InfoSum nabs former EssenceMediacom GM as first ANZ sales director

Mi3
October 9, 2024

EssenceMediacom's Adele Burke joins InfoSum

AdNews
October 9, 2024

InfoSum appoints Adele Burke to lead ANZ sales

M+AD Daily
October 9, 2024

Hotel industry next generation: Media networks in the hospitality industry

Gastgewerbe Magazin
October 9, 2024
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