The need for data providers is more important than ever. Privacy legislation and signal loss from the deprecation of third-party identifiers mean advertisers need access to consumer insights and knowledge to supplement and enrich their first-party data.

To do this, advertisers need to collaborate with data owners who have access to high-quality consumer data at scale to fill knowledge gaps and build a deep understanding of consumers.

The opportunity for data owners to provide bespoke data services and monetize data assets has never been greater. However, to succeed in today's privacy-first world, this must be done safely and securely — enter data clean rooms.

Learn how you can get started today with our data collaboration playbook for data providers, where you’ll learn about:

• The rise of data clean rooms
• How to choose the right platform
• How to assemble a data clean room offering
• A crawl, walk, run approach to data collaboration
• Data collaboration GTM checklist