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SOLUTIONS

Publishers

Empowering publishers to unlock, connect and activate their customer data both within their organisation and beyond, without ever losing control of their data.

GET STARTED

For the first time, publishers can combine insights fragmented across their business, enhanced with those of strategic partners, without sharing any raw data.

With InfoSum, publishers can achieve a level of customer understanding that was previously inaccessible. This enhanced knowledge can then be leveraged by brands wishing to deliver creative, targeted and personalized advertising campaigns.

Intelligence

Unlock new knowledge about your customers that was previously unavailable due to data silos.

Targeting

Create informed and precise audience segments for advertisers to utilize for targeted messaging.

Partnerships

Build strategic and long-lasting relationships with advertisers that drive advertising spend.

Cooperation

Combine insights from multiple publications, without any party giving up control of their data.

Building an interconnected data ecosystem

InfoSum’s technology is changing the way publishers understand their customers. For the first time, publishers can make their audience segments available to advertisers.

Publisher A
Publisher B
Advertising Brand
Third Party
CRM (UK)
CRM (US)
Offline Subscriptions
Online Behavioural
Event Data

Combined Customer View

Create an omnichannel understanding of your customers in a matter of minutes, by connecting internal data silos in a privacy safe environment.

Bring Your Own Data

Safely utilize both customer and advertiser data to create targeted advertising that improves engagement and increases ROI, without sharing data.

Bridge Data Sources

Activate customer data across traditionally incompatible platforms, to create a multi-channel understanding of customers, to enable targeting across a number of verticals.

Tactical Data Consortium

On a project-by-project basis, create a multi-party understanding of customers, that can be used to identify an extended audience for targeted advertising.

Augmented Insights

Validate or enrich your customer understanding by safely connecting customer and advertiser data to a third-party data source, without moving or transferring data.

Strategic Data Consortium

Combine insights across multiple publishers, without compromising on trust or privacy, to achieve an unrivalled level of consumer understanding and targeting.

Unlock your customer data today

Unlike traditional data management platforms, InfoSum’s technology is quick and easy to get started with. Data can be mapped, normalized, analyzed and ready for activation in minutes, not days.

Easy sign-up

Contact InfoSum and a Platform account will be created for you. Easy-to-follow documentation can be accessed through our Knowledge Base.

Secure data importing

InfoSum’s privacy-by-design approach to data importing ensures no raw data is ever compromised.

Data can be uploaded through various connectors to its own dedicated Bunker. Only this user - not even InfoSum - can access this Bunker.

Simple data standardization

InfoSum simplify and speed up the process of aligning and normalizing data, reducing the time and friction this process often creates.

Each dataset is mapped to our Global Schema, an important step in enabling multiple datasets to be analyzed, without adapting the source data.

Permissions-based access

Permissions based controls ensure you remain in complete control of who can access the insights within your data, and what level of analysis they can run.

Depending on your goals, grant your collaborators with access to run analysis against your data to unlock customer knowledge and identify criteria for segment creation.

Privacy-safe activation

Once an audience has been defined, these individuals can be matched through the mathematical model to an Identity Bunker.

Identity Bunkers are designed to safely hold PII data that can be used for matching audience segments within an Insight Bunkers, for activation.

Get in touch

Contact the InfoSum team to find out how we can help you achieve more with your customer data.