For the first time, publishers can combine insights fragmented across their business, enhanced with those of strategic partners, without sharing any raw data.
With InfoSum, publishers can achieve a level of customer understanding that was previously inaccessible. This enhanced knowledge can then be leveraged by brands wishing to deliver creative, targeted and personalized advertising campaigns.
Unlock new knowledge about your customers that was previously unavailable due to data silos.
Create informed and precise audience segments for advertisers to utilize for targeted messaging.
Build strategic and long-lasting relationships with advertisers that drive advertising spend.
Combine insights from multiple publications, without any party giving up control of their data.
InfoSum’s technology is changing the way publishers understand their customers. For the first time, publishers can make their audience segments available to advertisers.
Create an omnichannel understanding of your customers in a matter of minutes, by connecting internal data silos in a privacy safe environment.
Safely utilize both customer and advertiser data to create targeted advertising that improves engagement and increases ROI, without sharing data.
Activate customer data across traditionally incompatible platforms, to create a multi-channel understanding of customers, to enable targeting across a number of verticals.
On a project-by-project basis, create a multi-party understanding of customers, that can be used to identify an extended audience for targeted advertising.
Validate or enrich your customer understanding by safely connecting customer and advertiser data to a third-party data source, without moving or transferring data.
Combine insights across multiple publishers, without compromising on trust or privacy, to achieve an unrivalled level of consumer understanding and targeting.
Unlike traditional data management platforms, InfoSum’s technology is quick and easy to get started with. Data can be mapped, normalized, analyzed and ready for activation in minutes, not days.
InfoSum’s privacy-by-design approach to data importing ensures no raw data is ever compromised.
A dataset can be uploaded through various connectors to its own dedicated Bunker. Only this user - not even InfoSum - can access this Bunker.
InfoSum simplifies and speeds up the process of aligning and normalizing data, reducing the time and friction this process often creates.
Each dataset is mapped to our Global Schema, an important step in enabling multiple datasets to be analyzed, without adapting the source data.
Permissions based controls ensure you remain in complete control of who can access the insights within your data, and what level of analysis they can run.
Depending on your goals, grant your collaborators with access to run analysis against your data to unlock customer knowledge and identify criteria for segment creation.
Once an audience has been defined, these individuals can be matched through the mathematical model to an Identity Bunker.
Identity Bunkers are designed to safely hold PII data that can be used for matching audience segments within an Insight Bunkers, for activation.
Contact the InfoSum team to find out how we can help you achieve more with your customer data.