Mergers & Acquisitions
M&A is often driven by the desire to provide new products or services to existing customers or conversely to expand audiences for existing products. But given the value of customer data during these sensitive transactions neither buyer or seller is willing to share data pre-close.
Both the suitability and quality of this critical asset is often judged through a small sample set or a segmented profile of the base - neither of which offer a complete match between the datasets. InfoSum offers a timely and secure solution.