The advantages of the ‘sum of the parts’ is never more true than for healthcare research. Having a holistic view of patients' health lifestyle or comparing specialist datasets is key to furthering research.
Whilst consumers understand the benefits of health related research they also feel strongly about the need to understand how their personal data is being used and consent for primary use can be complex. Anonymised data has been used to respect customer privacy but rare combinations can lead to re-identification. Infosum's privacy by design solution excludes this possibility.