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Government

Informed public policy requires a number of parties to come together, but public bodies struggle to make co-ordinated decisions as data is held in departmental or geographical silos; can be highly sensitive, is often in different formats and ownership can be split between public and commercial owners.

Commercial organisations would benefit from greater access (as shown with open data), but they need to overlay this at an individual level to reap the rewards. InfoSum's isolated processing tackles these challenges.

View Government Use Cases »

Share sensitive data sets without compromising
consumer trust

Retain ownership

InfoSum’s decentralised network allows owners to always be in control of their own data and decide when and how to collaborate with other organisations.

Smarter together

The insights derived could be used for commercial reasons or as the basis for smarter public policy e.g. learn from separate education and social housing datasets.

Security

Link securely connects data silos and automatically standardises data formats.

Individual analysis and aggregated results

Whilst output is aggregated and anonymised the actual analysis compares individual records.

GDPR compliance

Aggregated profiling meets existing consent applications and data can be withdrawn at any time.

Software as a Service

InfoSum doesn’t process retailer’s data, only provides the technology platform.

Goverment use cases

Extend customer knowledge

  • Using actual and sensitive data sets to understand the correlation between behaviours e.g. education, social services, crime, health etc.
  • Understand more about the triggers for behaviours e.g. lifestyle events, location etc.
  • Conduct initial evaluations to outline the potential added value of collaboration without the need to first commit to a large-scale solution.

Identify commercial opportunities

  • Making large datasets containing personal data available in a safe and aggregated way for commercial organisations to access and analyse easily.
  • Choose strategic partnerships on basis of relevance to audience e.g. charity support.
  • Easily share data insights between authorities when considering joint procurement projects.

Evaluate media and datasets

  • Supporting the targeting of nudge campaigns e.g. understanding which media is most effective to target pensioners on a low income.
  • Rapid evaluation of the benefit of bringing together multiple datasets - gather high level results before embarking on a long and costly data integration project.
  • Predict which customer groups are in most need of assistance by comparing datasets and finding groups who share ‘lookalike’ characteristics of those receiving help.

Measure campaign effectiveness

  • Consider the impact of spend in one area and result in another e.g. sport provision and educational attainment.
  • Look at the results of media campaigns e.g. don’t use A&E for small medical problems by comparing those who saw the media with those admitted to A&E.
  • Validate that grants to outside bodies (e.g. arts) are engaging and benefiting all parts of the community.

Industry data exchange

Open up new opportunities for data collaboration at an aggregate level - without the risk of sharing data. 

Benchmark sector performance to allow for greater volume of knowledge or the identification of best practice e.g. allowing County Councils to compare educational attainment of pupils based on economic background, gender etc.