Legacy systems often result in data being held in silos. Unlocking the value is hard when the costs are so high. The advantages of data pooling for credit and insight purposes can be dramatically undermined when these valued datasets are hacked. Equifax highlighted this.
The overt customer consent required by GDPR threatens to stifle industry data sharing. And as individual targeting becomes less accessible, tightly defined segmentations will become key. InfoSum's aggregated data modelling meets this need.