Through Discovery, instantly analyse your audience affinity with multiple publishers for activation, or identify second-party data sources that can be used to enrich your customer knowledge, all without having to share your first-party data.
Enable brands to analyse the intersection between their first-party data and your rich audience data to measure audience affinity and build audience segments for activation. This transparent approach builds trusted and lucrative media relationships between publishers and brands.
With Discovery, make your valuable data available for parties to discover, without losing control or risking commercial value. Brands and publishers can identify second-party data sources that contain specific data attributes to enrich their customer knowledge.