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Key Industry Topics

Dive into key areas of interest that will have an impact on the adtech industry and the businesses within it.

Audience Insights
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First Party Data

First party data has grown in popularity with businesses looking to unlock customer insights that power more relevant content and enable people-based marketing.

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Cookie Free Advertising

With the introduction of tougher privacy legislation, such as GDPR, and changes made by browser providers such as Apple and Mozilla, they are becoming increasingly ineffective.

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Data Privacy

The Cambridge Analytica scandal of 2017, the introduction of GDPR in May 2018 and the introduction of CCPA in January 2020, have all played a role in increasing the attention that data privacy so rightly deserves.

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