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How to preserve consumer trust while collaborating
First-party data collaboration is vital for both the delivery of high-performing marketing and campaign measurement in the post-cookie world. At the same time, you need to establish trust between you and your customers, as this trust forms the foundation of privacy-safe data collaboration.
Key questions to ask are:
Do you have permission from your customers?
How will you retain control of your data?
How will you protect your customers’ privacy?
Download this checklist to learn more about preserving trust and enabling privacy-safe data collaboration.