FREE EBOOK

Key considerations when comparing DMPs and CDPs to InfoSum’s UDP

The advertising technology stack has become crowded with solutions designed to provide data-driven insights into consumer behaviour. This eBook will compare these different solutions, and examine key considerations businesses should take into account in order to select the best platform for their needs.

Key considerations when comparing DMPs and CDPs to InfoSum’s UDP

What’s covered in this eBook?

Data types
Identity resolution
Data privacy
Data collaboration
And More...