Macy's, power your retail media ecosystem with multi-party collaboration

Unlock the limitless potential of your data to power personalized media and shopper experiences at the moments, and places, that matter in the customer journey.

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What is a retail media ecosystem?

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How are other retailers embracing retail media opportunities?

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Four collaboration opportunities for Macy's

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Ready to explore how Macy's can get started?

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Welcome! We’ve created this resource area just for you to showcase how InfoSum can help Macy's unlock new data monetization and revenue opportunities through retail media. We’ve selected content specific to your needs, so take a scroll and explore.

If you have any questions, don’t hesitate to reach out.
Marty Kahnle
Director, Enterprise Sales
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What is a retail media ecosystem?

A retail media ecosystem empowers Macy's to collaborate with brands, media owners, data owners, and even other retailers to deliver new data-driven shopper experiences to meet the increasing demands of consumers.

How are other retailers embracing retail media opportunities?

Four collaboration opportunities for Macy's

We’ve identified four retail media opportunities that we believe Macy's would immediately benefit from by establishing your own retail media ecosystem.

A quick tip: Looking for all this information in one place?
Download our infographic on these four opportunities.

Ready to explore how
Macy's can get started?

Download this guide to discover everything you need to know about retail media ecosystems, including:

  • The state of retail media
  • Building your retail media ecosystem
  • Key retail media opportunities
  • The benefits of these ecosystems
  • The role of privacy-enhancing technology
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I hope you found this information useful. If you have any questions or would like to book a meeting to explore further, reach out today!
Marty Kahnle
Director, Enterprise Sales
Book a meeting