Kroger, power your retail media ecosystem with multi-party collaboration

Unlock the limitless potential of your data to power personalized media and shopper experiences at the moments, and places, that matter in the customer journey.

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What is a retail media ecosystem?

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PODCASTS

How are other retailers embracing retail media opportunities?

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DOWNLOADS

Four collaboration opportunities for Kroger

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DOWNLOADS

Ready to explore how Kroger can get started?

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Welcome! We’ve created this resource area just for you to showcase how InfoSum can help Kroger unlock new data monetization and revenue opportunities through retail media. We’ve selected content specific to Kroger's needs, so take a scroll and explore.

If you have any questions, don’t hesitate to reach out.
Marty Kahnle
Director, Enterprise Sales
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What is a retail media ecosystem?

A retail media ecosystem empowers Kroger to collaborate with brands, media owners, data owners, and even other retailers to deliver new data-driven shopper experiences to meet the increasing demands of consumers.

New to retail media ecosystems? Read this short blog to understand the opportunities for Kroger

Need a quick overview? Download this infographic to learn what a retail media ecosystem is, the value they bring, and how to get started.

Ready to dive a little deeper? Download this factsheet to discover how Kroger can build rich retail media solutions.

How are other retailers embracing retail media opportunities?

Listen to Michael Schuh, Vice President of Media Strategy at Kroger Precision Marketing, discuss their approach to retail media.

Listen to Peter Markey, CMO at the UK’s leading health and beauty retailer, discuss how InfoSum is powering the future of their retail media.

Four collaboration opportunities for Kroger

We’ve identified four retail media opportunities that we believe Kroger would immediately benefit from by establishing your own retail media ecosystem.

A quick tip: Looking for all this information in one place?
Download our infographic on these four opportunities.

Enable brands to build custom audiences for targeting across Kroger's online and in-store properties.

Collaborate with media owners to enable brands to deliver people-based marketing across multiple channels.

Directly compare exposure and outcome data to accurately and transparently demonstrate the effectiveness of retail media campaigns.

Work with brands with little-to-no customer data, to empower them to enhance their customer intelligence with your rich first-party data.

Ready to explore how
Kroger can get started?

Download this guide to discover everything you need to know about retail media ecosystems, including:

  • The state of retail media
  • Building your retail media ecosystem
  • Key retail media opportunities
  • The benefits of these ecosystems
  • The role of privacy-enhancing technology
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I hope you found this information useful. If you have any questions or would like to book a meeting to explore further, reach out today!
Marty Kahnle
Director, Enterprise Sales
Book a meeting