With a growing appetite for data-driven programmatic advertising through over-the-top and connected TV platforms, our OTT & CTV Advertising product enables publishers to safely utilize second-party data, the insights from their advertiser's data, to more effectively plan and measure advertising campaigns.
Our approach enables advertisers and publishers to work closely on audience segmentation, to deliver exceptional targeting. Additionally, by enabling both parties to run the privacy-safe analysis of acquisition and impression data to accurately determine ROI.
The only DMP capable of utilizing PII data to inform more effective OTT and CTV advertising campaigns.
The ability to match identities between publisher and advertiser provides a unique and accurate way of measuring ROI.
Unlike traditional DMPs, run an ongoing analysis of segment decisions to inform future campaign activity.
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