InfoSum’s decentralized data management platform (DMP) enables you to safely connect customer insights from any first-party data source, such as your websites, apps, social, email, CRM, search, campaign data, and more. Our industry-leading identity resolution approach means an omnichannel view of your customers is at your fingertips.
Built-in analytics tools enable you to discover new insights about your customers, that would have been previously only possible via an expensive and risky data pooling exercise. Use this increased customer understand to create audience segments based on any demographic of attribute information held in the data sources.
The only DMP able to handle both PII and non-PII customer data to deliver privacy-safe one-to-one targeting.
Always ensuring data ownership is unchanged, and appropriate privacy and security protocols retained.
Our AI-powered mapping and normalization process is instantaneous, creating actionable insights in minutes.
Unite identities across multiple data sources to achieve an omnichannel customer understanding.
The only DMP that retains the ability to run analytics based upon segmentation choices, post-activation.
Safely utilize second and third-party data to enhance your customer insight, without transferring data.
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