Nicola will report directly into the company’s CEO and founder, Nick Halstead, alongside COO Danvers Baillieu. She will oversee commercial activities, including the formulation and execution of go-to-market strategies.
Nicola joins from Aimia Inc where she was VP of Global Product Strategy. Most of her career has been spent in the development of consumer-driven marketing and she has also held roles at Nectar and Avios.
CEO Nick Halstead said:
“For the last 18 months, we have been developing a decentralised technology which allows for insights to be combined without moving the data. Nicola has a demonstrated history of creating mass market propositions in the data analytics industry, and I am excited for her to be joining the team to help define our direction in the industry.”
“I have always believed in companies collaborating for their mutual benefit. Coalition loyalty programmes offered this through the delivery of a mutual currency. InfoSum promises to facilitate the next generation of connections between businesses - using unique decentralised technology and matching processes. I am extremely excited to be joining such a talented team.’’