The faster a brand can activate on their first-party data, and a media owner can make its addressable audience available, the faster they can begin to reap the rewards. InfoSum has conducted market research to benchmark how our service compares to industry averages.
Lengthy infosec and contracting timelines frustrate brands who need to start activating their first-party data.
By removing the need to share data with a third-party for processing, there is a significant reduction in the requirements of an infosec process. Because your data is never shared with a third-party, you never lose control of your data and therefore you do not need to undertake time consuming assessments of individual partners - and we are quick to respond to any questions or surveys.
The decentralised nature of our platform, and the use of differential privacy techniques, combined with our security-as-a-service approach, results in an effortless data privacy and security audit.Security and privacy
Rigid data requirements lead to overcomplicated and time-consuming ELT processes.
Our platform is capable of ingesting customer data in any format or taxonomy, removing the need for extensive data manipulation prior to upload. The only pre-upload manipulation required is to collapse granular attributes to a single category.
Our automated normalisation process takes the various attribute categories in your data and automatically maps them to our extensive global schema. For example, the various representations of age are mapped to several commonly used age brackets.Global schema
Centralised solutions require your data to be processed against their ID graph and flattened into segment in order to make it available for analysis. This process results in a loss of the detail that makes customer insight truly valuable. Through InfoSum, detailed analysis can be conducted at the original record and attribute level, while not risking sharing or exposing customer personal data.
Our platform connects various data sources through mathematical representations of the data. This removes the need for your data to be pooled into a central repository. This means that insights can be unlocked within minutes of exchanging permissions with other data owners.Learn more