InfoSum’s proprietary Insight Engine allows insights to be combined across any number of first and second-party data sources.
Unlocking a powerful unified customer view, without sharing or centralising data.Learn more
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InfoSum’s identity infrastructure has been built on six core technologies that empower trust by allowing data to remain decentralised while providing a secure and transparent way to connect multiple datasets for segmentation, discovery and activation.
The InfoSum identity infrastructure is built on a federated architecture that ensures all data remains decentralised and never has to be moved, shared or centralised.
By removing the need to share data, the InfoSum Platform overcomes common trust, privacy and security barriers.
The InfoSum Platform uses differential privacy techniques during both analysis and activation to safeguard personal data.
These controls ensure no individual can ever be identified within our UDP.Learn more
Rich permissions management ensures data owners remain in complete control of who can use their data, and to what extent.
Different permission levels can be granted between parties and permissions can be withdrawn at any time.Learn more
Our automated normalisation and mapping process ensures no changes are required to the original data to make it compatible across multiple data sources.
All data goes through this process that transforms the data into our universal language and enables a cross-dataset analysis to take place.Learn more