PLATFORM

Our Technology

InfoSum’s Unified Data Platform (UDP) enables trusted and privacy-safe connectivity of first and second-party data sources.

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Solutions

InfoSum’s UDP has been built on six core technologies that empower trust by allowing data to remain decentralised while providing a secure and transparent way to connect multiple datasets for segmentation, discovery and activation.

Federated Architecture

The InfoSum platform is built on a federated architecture that ensures all data remains decentralised and never has to be moved, shared or centralised.

By removing the need to share data, the InfoSum Platform overcomes common trust, privacy and security barriers.

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Federated Architecture
Insight Engine

Insight Engine

InfoSum’s proprietary Insight Engine allows insights to be combined across any number of first and second-party data sources.

Unlocking a powerful unified customer view, without sharing or centralising data.

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Differential Privacy

The InfoSum Platform uses differential privacy techniques during both analysis and activation to safeguard personal data.

These controls ensure no individual can ever be identified within our UDP.

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Differential Privacy
Identity Resolution

Identity Resolution

InfoSum offers the only deterministic identity resolution approach that doesn’t rely on third-party cookies, universal IDs or any data sharing.

Matches are made using the identifiers within the original data, without compromising on privacy.

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Permission Controls

Rich permissions management ensures data owners remain in complete control of who can use their data, and to what extent.

Different permission levels can be granted between parties and permissions can be withdrawn at any time.

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Permission Controls
Global Schema

Global Schema

Our automated normalisation and mapping process ensures no changes are required to the original data to make it compatible across multiple data sources.

All data goes through this process that transforms the data into our universal language and enables a cross-dataset analysis to take place.

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