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PLATFORM

Decentralized Data

Decentralization refers to a database approach in which data is not held in a single repository; instead, data remains distributed across multiple locations.

Network of interconnected customer data

Rather than merging data, InfoSum’s technology connects datasets in a decentralized architecture. All data is anonymized and processed at source, and only the query moves between the separated data.

Benefits of a decentralized data infrastructure

Privacy-first analytics

Consumers are becoming increasingly wary of large cloud platforms collecting and sharing their data. InfoSum’s decentralized platform ensures the data owner remains just that, as data is not being given to the other parties in the network. Your data is not mixed or intermingled with anyone else’s.

Commercial trust

As each dataset is held in an separate location, InfoSum enables competitive organisations to work together on data initiatives. For the first time, this enables groups of companies, such as publisher consortiums, to combine their knowledge without compromising on data privacy or commercial trust.

Heightened security

Consumers are becoming increasingly wary of large cloud platforms collecting and sharing their data. Decentralization means that individual identity data is not unknowingly shared. Additionally, as data is not pooled into a central location but held in separate locations, there is no single target location for hackers to attack.

Data democratization

The tech giants are currently thriving in their walled gardens and own 80% of advertising spend. But by eliminating the commercial, security and privacy concerns, InfoSum is helping publishers offer competitive experiences, and enabling all businesses to access a unified customer view.

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