InfoSum Newsletter: #9
Last week we hosted our industry breakfast, which we cover in our latest blog, including videos from our speakers at Channel 4, Warner Media and Experian, explaining how they’re unlocking the power of their first party data. Also, there's details on our webinar with zeotap on 25th March and a round-up of the latest industry news.
How can publishers unlock the value of their first-party data?
Last week InfoSum hosted our publishing industry breakfast. The event was attended by approximately 30 representatives of the UK’s largest media owners and focused on how they can unlock the value of first-party data in a cookieless world. Read our summary, including videos from our speakers at Channel 4, Warner Media and Experian.
Next-generation data onboarding webinar
Join InfoSum and zeotap on March 25th 3pm GMT for our next-generation data onboarding webinar! Richard and Alex will be discussing: the challenges the advertising industry has gone through, the challenges this has created for the data onboarding process and how InfoSum and zeotap provide a privacy-compliant, first-party solution.
AT&T's Xandr stakes claim in privacy outfit InfoSum
Speaking to Adweek, Nick said InfoSum will use the investment to accelerate its product rollout and grow its international presence. 'The key to what we are doing is our data onboarding capabilities' he said, further describing InfoSum as a 'commercially safe clean room' that brands can use to make better use of their first-party data when it comes to media planning.
Why I am excited about InfoSum
Writing for the The Drum, Rob gives an in-depth explanation of why he's excited about InfoSum's potential. 'InfoSum has the potential to facilitate a new ecosystem for advertising allowing data-driven targeting and measurement beyond the death of the cookie.'
Can publisher alliances be the future?
In an article for ClickZ, Richard argues for a new approach to data that ensures a flexible and collaborative working relationship between publishers and advertisers, without the hang-ups associated with ID alliances as they currently exist.