InfoSum Newsletter: #8
This week, we look at how differential privacy techniques in adtech protect consumers. Also, we cover the latest industry news including: how publishers are getting more direct requests for access to their data, the reaction to Project Rearc and why adtech must understand differential privacy.
How differential privacy techniques in adtech protect consumers
How do ethical data platforms maximise the legitimate ability and desire of brands to leverage their data sets to find out as much as possible about their customers, while maintaining individual privacy in all circumstances? The answer is differential privacy.
Data Onboarding Video
See how data onboarding from InfoSum can make your offline data actionable without the need to move raw data or hand control over to a third-party.
‘The Google doomsday clock is ticking’: Publishers scramble to benefit from post-third-party cookie data partnerships
The limited shelf life of third-party identifiers means that publishers are in a strong position to create their own versions of walled gardens and are getting more direct requests for access to their audience data. Richard commented "Every publisher we’re engaged with is working to unlock that capability because the walled gardens have done so well from it.”
What are the prospects of the IAB's 'Great Collab'?
The trade org's attempt to harmonize publishing and ad tech is met with willingness—and some dissent. When commenting on the topic for Adweek, Nick proposes a federated approach and said "I believe that the ‘community’ will revolve around a ‘give to get’ approach to building a federated solution (and not just ours) to bring together independent large-scale identity providers to work together".
Why adtech must understand differential privacy
Big tech is all in on differential privacy. Apple, Google and Facebook all use it, now it's ad tech's turn.