InfoSum Newsletter: #7
In this newsletter, Nick shares his opinion on Project Rearc and, more generally, Universal IDs. Also, we cover news from across the industry including: the opportunity that digital advertising has to reinvent itself, how publishers are in a strong position to build walled gardens of their own and confessions from a head of product development and insights at a publisher.
Universals IDs are not the solution for cookieless advertising
Last week, the IAB Tech Lab announced the launch of Project Rearc. A new initiative to “harmonize privacy, personalization, and community” in the advertising ecosystem. Initial reactions to this announcement have not been that favourable. In this blog post, Nick shares his opinion on Project Rearc and, more generally, Universal IDs.
eBook: DMPs, CDPs and InfoSum's UDP
The advertising technology stack has become crowded with solutions designed to provide data-driven insights into consumer behaviour. This eBook compares these different solutions, and examines key considerations businesses should take into account in order to select the best platform for their needs.
The opportunity to reinvent digital advertising
In an article writing exclusively for ExchnageWire, Richard Foster, CRO of InfoSum, discusses how the digital advertising ecosystem can rebuild itself after the death of the cookie.
Publishers are building walled gardens of their own
With Google planning to phase out the use of third-party cookies in its Chrome browser, advertisers are increasing seeking granular audience data from other sources to preserve the accuracy of their ad targeting. All this puts publishers in a strong position to create their own versions of walled gardens.
'There's no future in cross-site tracking'
Thanks to the impending death of the third-party cookie, publishers are losing the main way advertisers profile and target people on their sites. But the demise of third-party cookies could be a blessing in disguise for publishers. At least, that’s the view of the head of product development and insights at a publisher.