InfoSum Newsletter: #6
In this newsletter, we look at the golden opportunity ad tech now has to re-imagine itself, thanks to the expiry date of the third-party cookie being effectively set. Also, we cover news from across the industry including: the existential crisis shared IDs face, what brands can do to prepare for life after the third-party cookie and what Google's SameSite cookie update means.
2020 Vision: The downfall of the third-party cookie
With the expiry date of third-party cookies essentially set, the industry now has a golden opportunity to re-imagine digital advertising. Before we look to the future however, it's important to understand why cookies were created in the first place and remember that some cookies are designed to simply make people’s web experience easier.
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Shared IDs face existential crisis
Shared identifiers which provide standardised ways of identifying and sharing user data between publishers and ad tech vendors, are likely next in line to be squashed by developers.
Beware knee-jerk reactions to Google's cookie cut
Google's annoucement that it will eliminate cookies from Chrome by 2022 means the changing cookie space is a minefield for brands. It does however, present an opportunity for the industry to imagine and determine a better future, and there are several things brands can do to prepare.
WTF is Chrome's SameSite cookie update?
The update, released today, requires website owners to explicitly label third-party cookies that can be used on other sites. Cookies without the proper labelling won't work in the Chrome browser, which had 64% of the overall browser market, according to Statcounter.