InfoSum Newsletter: #05
After a number of previous updates hinting at the end of third-party cookies, the official announcement finally came on Tuesday that Google would be removing third-party cookies within two years. In this newsletter, we share our thoughts on why the announcement should be met with optimism and opportunity and look at the reaction from across the industry.
Google prepares third-party cookies for retirement
On Tuesday, Google officially announced their intentions to phase out support for third-party cookies. Here, Nicholas Halstead, CEO and founder of InfoSum, shares his thoughts on why the reaction should be one of optimism and opportunity - "The truth is, as an industry we deserve better than third-party cookies; they’ve been holding us back!"
Unlock the power of your first-party data with the only end-to-end data onboarding solution that requires no movement of data.
Behind Google's decision to remove third-party cookies
Google's announcement to remove third-party cookies comes six months after it announced Privacy Sandbox, its own solution to replace third-party cookies that will enable publishers and advertisers to target consumers without violating privacy. The announcement will likely to impact all facets of the industry given Google Chrome's large presence across desktop and mobile.
Winners, losers and fallout from Google's plan to drop cookies
Google has issued a death warrant for third-party cookies, setting in motion plans to kill third-party cookies in Chrome by 2022. Here’s a breakdown of who stands to benefit, who will lose and what comes next.
The day the cookie died!
Rob Webster, founder of Canton Media Solutions, shares his thoughts on Google's announcement and thinks the industry can flourish after third-party cookies are phased out: "However for advertisers and marketers I think that we should view the future with optimism not fear. Provided you are flexible in approach and prepared advertisers and publishers can prosper in this new environment."