InfoSum Newsletter: #4
How does InfoSum's UDP fit in with existing advertising and marketing technology stacks? We take a look in the first of a three part blog series. Plus, a round up of the latest stories from the industry covering the CCPA, Google's SameSite cookie update and a look back at 2019.
Key considerations when comparing DMPs and CDPs to InfoSum's UDP - Part one
Our technology stacks have become crowded with solutions designed to deliver data insights. In the first of a three part blog series, we look at the key considerations businesses should make when selecting a data platform for 2020 and beyond.
Discovery
Enabling audiences to be discovered across various trusted media partners to achieve insights, planning and activation in a cookieless world.
WTF is Chrome's SameSite cookie update?
In February, Google is set it roll out a new Chrome update that promises a nunch of new features designed to make the browser faster and more secure - including a new appraoch to cookies.
CCPA: the complete brain dump
The California Consumer Privacy Act (CCPA) officially took effect on January 1st 2020, and now businesses must comply as the clock begins to tick down to July 1st, when enforcement starts. If you need a place to get up to speed with all things CCPA, here is the article for you.
2019: the year privacy got real for marketers
2019 was the year privacy got real for marketers thanks to a number of legal, technological and cultural factors - CCPA was the big focus which came into effect recently at the start of the year. The war on third-party cookies intensified, with Firefox's Enhanced Tracking Protection, Apple's Intelligent Tracking Prevention and a number of announcements from Google.
