InfoSum Newsletter: #2
Is Google preparing to put third-party cookies out of their misery?
The industry expected Google would kill third-party cookies back in June at the Google I/O event. When the announcement didn’t come, the industry collectively sighed with relief. But the story was different at the recent Chrome Dev Summit.
InfoSum's Unified Data Platform
InfoSum’s Unified Data Platform enables trusted and privacy-safe connectivity of first and second-party data sources for analysis, discovery and activation.
Firefox to block IAB's DigiTrust universal ID
Mozilla intends to block the DigiTrust consortium from tracking users in its Firefox browser, a blow for the IAB-led effort.
WTF is second-party data?
In an ad industry that’s scrambling for new, privacy-compliant ways to target people online, second-party data is all the rage.
Consumer Online Privacy Rights Act bill proposed
COPRA would limit how consumer data is collected in the US and establish a set of consumer data rights.