InfoSum Newsletter: #28
Addressing the Identity Gap: Future-proofed audience definition through data collaboration
An identity gap is emerging and could become an identity chasm in 2021. To overcome this challenge, we explore how customer-centric data collaboration enables companies to resolve identity and usher in a new era of addressability.
Earlier this year, Channel 4 released BRANDM4TCH in partnership with InfoSum, allowing advertisers to match their first-party data against All 4's 24m registered users in a cookieless manner. In this live event, they'll be sharing the impressive results of the first campaigns.
The future of measurement in a privacy-compliant age
Philip Wright of MediaCom North explores the future of measurement in a changing advertising landscape.
Is CTV really the future of video?
Guests from Unruly, ITV, the7stars and Total Media discuss the CTV opportunity in a session at The Drum Digital Summit.
Ad-supported streamers are seeing their biggest holiday advertising boost ever
For ad-supported streaming services and CTV platforms, this holiday advertising season is already its biggest ever.