InfoSum Newsletter: #27
Deliver more valuable marketing with matched audiences
How can you deliver more valuable marketing through matched audiences? We explore the key benefits for advertisers of being able to seamlessly match their first-party data sources against a media owner's authenticated audience.
Earlier this year, Channel 4 released BRANDM4TCH in partnership with InfoSum, allowing advertisers to match their first-party data against All 4's 24m registered users in a cookieless manner. In this live event, they'll be sharing the impressive results of the first campaigns.
How the Telegraph is building a post-cookie future
The Telegraph is paving the way for how companies identify people online in a privacy-compliant way.
TSB CMO on a data-driven approach
TSB's CMO Pete Markey discusses hiring Friends' David Schwimmer and why data is ‘as vital' as creative.
The future of targeting in a privacy compliant age
The era of privacy is forcing marketers to re-evaluate, innovate and rearchitect how to deliver targeted advertising online.