InfoSum Newsletter: #26
Top 5 marketing priorities for retailers in Q4 2020
Retail marketers are facing one of the most unique periods the industry has faced, having to navigate the COVID-19 crisis as well as shifting trends around privacy, data and identity. In order to succeed, we explore five marketing priorities for Q4.
Delivering high performing marketing across CTV
This step-by-step guide covers everything you need to know about delivering high performing marketing across connected TV, including people-based marketing and campaign measurement.
How InfoSum approaches data collaboration
In an interview with Horizont, Brian and Uli explain how data collaboration unlocks powerful marketing opportunities.
The CPRA – CCPA 2.0 – Passes In California
The Consumer Privacy Rights Act, on the ballot as Proposition 24, has been approved by voters in California.
User Privacy Doesn’t Solve Publisher Privacy
Paul Bannister of Cafe Media discusses the challenges ahead for publishers around data privacy.