InfoSum Newsletter: #25
Unlock powerful data collaboration with a data clean room
Are you utilising data collaboration to its full potential? Read how decentralisation is creating a new privacy-safe future for data collaboration where high-performing marketing can be delivered and accurately measured - while prioritising privacy.
How can you preserve trust while collaborating?
Data collaboration unlocks the full potential of your data, but how do you preserve consumer trust while collaborating? Use this checklist to enable privacy-safe data collaboration.
How connected TV won this year’s upfront
Connected TV continues to steal away share from traditional TV, especially in this year’s upfront market.
Trust in news publishers extends to advertising brands
Advertising on news content can be beneficial to a brand’s image, according to a new IAB report.
Ad tracking consent framework fails GDPR standard
IAB Europe’s ad tracking consent framework found to fail GDPR standard, according to findings by its EU data supervisor.