InfoSum Newsletter: #23
This week we take a peak inside ITV's first-party data strategy, explore how advertisers can deliver true people-based marketing and look at the latest industry news.
Inside ITV's first-party data strategy
In this guest blog Lara Izlan, ITV Director of Advertising Data, dives into ITV’s first-party data strategy, what it means for ITV clients and the role of InfoSum’s decentralised marketing infrastructure in bringing this to its customers.
Delivering true people-based marketing
We explore how advertisers can create custom audiences against a media owner’s authenticated audience, using their first-party data with all its rich data attributes to deliver true people-based marketing.
Addressable TV ads more memorable
People remember images from addressable TV ads more accurately than non-addressable ones, a new study reveals.
CCPA enforcement has begun
CCPA has mostly been out of the headlines since July, but that doesn't mean businesses can take their eye off the ball.
Streaming viewership has overtaken linear in the UK says Samsung
According to a new Samsung report, viewership of streaming content on Samsung TVs has overtaken linear viewing in the UK.