InfoSum Newsletter: #20
Aug 25, 2020
ITV launches data partnership with InfoSum
We're thrilled to announce our exciting partnership with ITV as part of its new first-party data strategy that will make its 30m ITV Hub subscribers available for advertisers to match and activate against - without the need to share data.
European Connected TV Ecosystem
Achieve more effective people-based marketing across CTV by matching your first-party data against addressable audiences from Europe's top broadcasters.
ITV picks InfoSum ahead of Planet V launch
Advertisers will be able to accurately target customised audiences without requiring any personal data to be shared.
ITV announces InfoSum data partnership
ITV has announced a partnership with the identity infrastructure provider InfoSum.
US ad spending continues recovery
The erosion of U.S. ad spending continues to moderate, falling at its lowest rate of decline in July since March.
