InfoSum Newsletter: #02
In this newsletter, we look ahead at the vital role first-party data will have in the new year. Also, the leading minds from the industry have spoken and shared their predictions for 2020 - check them out below!
2020 - The rise of first-party data
As the greatest space odyssey of our generation comes to an end after 42 years, the long-standing practice of using third-party cookies to power the advertising universe also seems to be stuttering. All signals at the end of 2019 point to 2020 being the year that the third-party cookie’s star finally falls and first-party data reaches its full potential.
First-party Data Onboarding with InfoSum
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The industry looks ahead to 2020
2019 was a big year for the ad tech industry, with a hot topic being the looming death of the third-party cookie thanks to tougher data legislation and advances in tracking prevention. As a result, 2020 will see the rising importance of first-party data and a shift to known audiences.
California Consumer Privacy Act (CCPA): Industry reaction
With the CCPA coming into effect in less than a month, it is still being widely debated by publishers. However, while it adds greater complexity when dealing with data, publishers should recognise the CCPA as an incentive to build up their addressable audience, and figure out aways of making this available for the purposes of digital advertising.
Predictions 2020: Privacy
Privacy was arguably the main topic of conversation in 2019, following the ICO's update report in June and with the forthcoming CCPA. With this in mind, ExchangeWire invited thought leaders to share their predictions for 2020 - it's clear to see that 2020 will see a big push towards first-party data and the industry will need to find solutions that allow for data collaboration in a decentralised manner.