InfoSum Newsletter: #19
This week: How media owners can future-proof ad-revenue, ShareThis make their audience data available and all the latest industry news
Unlock addressable media through identity resolution
Discover how you can use identity resolution to future proof advertising revenue by providing a single, rich addressable audience for advertisers to match their first-party data against.
ShareThis makes audience data available through InfoSum
Brands can now enrich their first-party customer data with powerful audience interest and intent data from ShareThis, all through InfoSum’s identity infrastructure.
Publishers' first-party data strategies take shape
Publishers are increasing revenue, increasing addressable audiences and improving campaigns using their first-party data.
How first-party data companies will save advertising
A look at how brands and publishers can prosper in a privacy-first world and still have data at the heart of their business.
California AG’s Final CCPA Regs Are Finally Approved
Although the CCPA went into effect on Jan. 1 and enforcement began on July 1, businesses have had to wait for the AG’s regs.