InfoSum Newsletter: #18
InfoSum collaborates with CNN International Commercial to complement first-party ecosystem
The partnership will enable brands to match their rich first-party customer data with CNN International’s digital audience to plan and deliver effective marketing campaigns to customers, all without any movement of data.
Addressability: Everything you need to know
Addressability is key as the third-party cookie diminishes. Here's everything you need to know about addressability and the move from unknown to known audiences
Gaming: 'Bedroom' hobby to boardroom priority
Gaming has proved itself as a major new entertainment channel and is becoming a strategic priority for many businesses.
‘Week-over-week growth’: How travel ad spending is starting to rebook across Europe
As travel restrictions relax across Europe, optimistic holiday advertisers are buying more ads to make up for lost time.
Digital ad spend rebounds as screen time increases
The global advertising market is poised to recover, according to the latest ad forecast released by Magna Global, the media strategy arm of IPG Mediabrands.
