InfoSum Newsletter: #18
InfoSum collaborates with CNN International Commercial to complement first-party ecosystem
The partnership will enable brands to match their rich first-party customer data with CNN International’s digital audience to plan and deliver effective marketing campaigns to customers, all without any movement of data.
Addressability: Everything you need to know
Addressability is key as the third-party cookie diminishes. Here's everything you need to know about addressability and the move from unknown to known audiences
Gaming: 'Bedroom' hobby to boardroom priority
Gaming has proved itself as a major new entertainment channel and is becoming a strategic priority for many businesses.
‘Week-over-week growth’: How travel ad spending is starting to rebook across Europe
As travel restrictions relax across Europe, optimistic holiday advertisers are buying more ads to make up for lost time.