InfoSum Newsletter: #16
Data clean rooms unlock new lookalike opportunities
Traditional approaches to lookalike modelling are facing a number of challenges. Attention must now switch to new solutions, with decentralised data cleans rooms offering a privacy-safe method that delivers greater accuracy than before.
InfoSum and The Telegraph announce partnership
The partnership will allow advertisers to target audiences across Telegraph's properties - all without sharing data.
WTF is California's new privacy law?
California may pass a second privacy law by year’s end - it’s called the California Privacy Rights Act.
The importance of first-party data collection
The IDFA’s uncertain future reinforces the necessity of first-party data collection.
Get up to speed on CCPA
Enforcement of the California Consumer Privacy Act came into force at the beginning of the month.