InfoSum Newsletter: #15
Throtle and InfoSum Partner to continually advance open identity ecosystem
Throtle and InfoSum announce a partnership that allows brands and marketers a seamless data collaboration solution to onboard, activate and optimise their first party data without compromising consumer privacy in the US domestic market.
First, second and third-party data
Read our new guide that covers everything you need to know about first, second and third-party data, the benefits of each and how you can bring them together with InfoSum's identity infrastructure.
InfoSum & Throtle partner for decentralized ID solution
Providing marketers a way to use first-party data to target consumers while keeping information private.
Apple just crippled IDFA
The company did not announce the death of the IDFA. Instead, Apple rendered the Identifier for Advertisers basically useless.
Publishers question Google’s motives
Google offering to license news content from publishers, after saying in Sept last year it would not strike such deals in France.