InfoSum Newsletter: #14
True addressability must be omnichannel
For advertisers to achieve marketing nirvana, they can not be limited to a single addressable audience, or even to a single channel, to maximise their campaign reach. True addressability must be omnichannel.
Federated identity infrastructure
Enabling brands, media owners and data providers to collaborate using first-party data sources, without requiring the underlying data to be moved or pooled.
Google experiments hint at cookie-free future
The specific proposals point the way toward what that web may look like in 2022, when Google finally empties the cookie jar.
Agencies of the future may be unrecognisable
Agencies find themselves grappling with a stark reality: Clients aren’t spending in media like they used to.
New Google plan could depress publisher revenue
Publishers are once again caught in the crosshairs of Google’s quest to clean up the open web