InfoSum Newsletter: #13
Competing with Facebook, Google & Amazon through addressability
Through addressable audiences, publishers can compete with the Walled Gardens. This weeks blog looks at why the tech giants have been successful, and how publishers can use deeper knowledge of consumers to challenge their dominance.
Redefining the Data Clean Room for the privacy-first era
Use InfoSum's privacy-first Data Clean Room to connect multiple first-party data sources to drive marketing insight, targeting and campaign measuremen
US antitrust regulators poised for Google crackdown
After consulting ad-tech experts for months, action may come as soon as this summer.
Why log-level data hasn’t lived up to its promise
Log-level data was meant to be the key for advertisers seeking transparency into the programmatic ad bids they’ve won & lost.
The end of the cookie opens a jar of opportunity
A big change is coming to the digital media industry. Google is sunsetting third-party cookies in their Chrome browser.