InfoSum Newsletter: #12
How publisher alliances can provide addressability at scale
One of the challenges publishers face when building their addressable audiences, is scale. One option available to publishers is to build data co-ops. In this weeks blog we explore these alliances, and how they can be successful.
The identity infrastructure for a privacy-first world
InfoSum’s privacy-by-design approach ensures identity graph data never has to be centralised or shared and helps businesses future-proof their business.
Inside Channel 4's first-party data strategy
Brandmatch makes All 4’s first-party data available for advertisers via a partnership with InfoSum.
Roku Relaunches Dataxu As OneView
Brands using OneView will be able to buy against guaranteed outcomes, like site traffic, sales lift, etc..
What publishers can learn from Google and Facebook
Their success lies in their extensive addressable audiences, which advertisers can target at a people-based level.