InfoSum Newsletter: #11
With only 18-months till third-party cookies are officially retired, media owners need to take action now to future-proof their still largely advertising-funded businesses.
How media owners can future-proof their business through addressability
As we covered in our previous article, addressable audiences are the individuals that a media owner can make available to advertisers to target. Addressable audiences are vital to the success of all media owners who are reliant on advertising revenue. Generally speaking, the larger a media owner's addressable audience, the more revenue can be generated.
Everything you need to know about addressability
Addressability is becoming key as reliance on third-party cookies diminishes. Here is everything you need to know about addressability and the move from unknown to known audiences.
The Coronavirus crisis has torn open the pandora’s box of adtech
Hope still springs eternal—for those who can weather the initial pain.
Significant investment needed to unlock the potential of first-party data
Significant investments will be required before advertisers can use publisher first-party data at scale.
No commuting, no problem: Podcasting ad revenue continues to grow
Ad revenue continues to grow for the medium, with many advertisers content to rework messaging and keep spending.
