InfoSum Newsletter: #01
Cutting through the complexity of first-party data, second-party data, third-party data
Data has increasingly become more prominent in the decision-making process we go through as marketers. But as its prominence has increased, so have the types of data we have access to. We’re told that we should make better use of our first-party data and that second-party data is the new frontier, but we’ve also become accustomed to using third-party data - so what does it all mean and when should marketers be using each?
Enabling audiences to be discovered across various trusted media partners to achieve insights, planning and activation in a cookieless world.
Here's to a positive 2020 for digital advertising
Robert Webster of Canton Marketing Solutions talks through his thoughts on what 2020 has in store for the industry.
Immediate Media preparing for cookie-less future
The publisher has been fleshing out ways advertisers can identify audiences without relying on third-party cookies.
PwC: Leading companies pick privacy over profits
A report by PwC revealed that leading companies pick customer privacy over profits when setting data strategy.