Forrester have identified four key areas of functionality in resolving identity for the purposes of marketing.
A process of making offline customer data available for online marketing.
Managing the identities of known consumers based on personally identifiable, deterministic data.
Addressing anonymous consumer profiles stemming from digital data management and activation use cases.
Linking multiple devices that are associated with the same household or consumer.
Our flexible identity matching protocols are able to bring together identities across multiple devices, including online and offline data. This enables you to activate all your first party data and utilize it for targeted marketing communications.
Our technology determines the unique identifier, or combination of identifiers, to create the optimal match. Where the overlap is low, our matching technology can combine both unique and non-unique identifiers to ensure that the optimal match is achieved.
The ability to utilize or create unique identifiers "on the fly" using your own data provides you with greater flexibility and ensures you’re not tied to a single ID management solution. Instead, you are able to utilize any third-party identity graphs, such as LiveRamp, to enrich your customer view.
We use AI and advanced machine learning to automatically match and normalize personal and attribute data. Additional intuitive tools then allow the user to map and cleanse any data that hasn’t been automatically recognized. This process ensures an accurate analysis can be achieved across multiple normalized datasets.