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Decentralized data

Decentralization refers to a database approach in which data is not held in a single repository; instead, data remains distributed across multiple locations.

Decentralized

Benefit

Control is retained by the data owner, and ownerships is never compromised
Data remains decentralized and is therefore less of a target
Increased commercial trust enables seamless strategic partnerships
Promotes data democratization to compete with tech giants

Centralized

Risk

Data centralization projects are timely and expensive
Data pooling opens you to the risk of data breachers
Consumer privacy legislation may prevent moving data to a third-party
Greater risk of data loss due to system outage or crash

Benefits of a decentralized infrastructure

Commercial trust

Decentralization promotes greater commercial trust by ensuring ownership of data is unchanged, and the technology retains appropriate privacy and security protocols.

Data ownership

A decentralized infrastructure ensures data owners retain control over their data. Access to run anonymized analysis can be granted on both a user and dataset basis, and can be retracted at any time. This ensures that data is never passed to external parties, and therefore loss of control

Privacy & security

Consumers are becoming increasingly wary of large cloud platforms collecting and sharing their data. Decentralization means that individual identity data is not unknowingly shared. Additionally, as data is not pooled into a central location but held in separate locations, there is no single target location for hackers to attack.

Data democratization

A decentralized infrastructure promotes data democratization. With 60% of advertising spend, tech giants are thriving in their walled gardens. By eliminating common commercial, security and privacy concerns, businesses of any size can access the same unified data view as the tech giants.

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