Decentralization promotes greater commercial trust by ensuring ownership of data is unchanged, and the technology retains appropriate privacy and security protocols.
A decentralized infrastructure ensures data owners retain control over their data. Access to run anonymized analysis can be granted on both a user and dataset basis, and can be retracted at any time. This ensures that data is never passed to external parties, and therefore loss of control
Consumers are becoming increasingly wary of large cloud platforms collecting and sharing their data. Decentralization means that individual identity data is not unknowingly shared. Additionally, as data is not pooled into a central location but held in separate locations, there is no single target location for hackers to attack.
A decentralized infrastructure promotes data democratization. With 60% of advertising spend, tech giants are thriving in their walled gardens. By eliminating common commercial, security and privacy concerns, businesses of any size can access the same unified data view as the tech giants.