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Data privacy has never been so hotly discussed than it is right now. The Cambridge Analytica scandal of 2017, the introduction of GDPR in May 2018 and the introduction of CCPA in January 2020, have all played a role in increasing the attention that data privacy so rightly deserves.
The advertising industry and the adtech vendors within it need to find more data-privacy ways of ensuring that individual privacy is protected and do what they can to lessen the compliance burden that now faces every company that handles personal customer data.
InfoSum has been built from the ground up on a principle of privacy-by-design. From the various privacy controls within our technology, which includes various differential privacy techniques, to the federated architecture that underpins our entire platform, InfoSum provides the most privacy-safe environment for the advertising industry to onboarding, analyse and activate their first-party data.