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Third-party cookies have powered programmatic advertising for many years, due to the connectivity and portability of data that they provide. However, with the introduction of tougher privacy legislation, such as GDPR, and changes made by browser providers such as Apple and Mozilla, they are becoming increasingly ineffective.
Instead of relying on such third party identifiers, many companies are looking to utilise their first-party data. First party data tends to be more robustly permissioned (many users have given their consent for their data to be used by the company) and more accurate. InfoSum provides a privacy-safe environment to connect data sets using personal data. We're not reliant on any ID's as our federated architecture removes the need to share data, and through our various privacy controls, including differential privacy techniques, individual identities are protected.