The future of data collaboration

As industry fragmentation continues to challenge marketers, first-party consumer data has become the fuel that drives every effective marketing program.

The marketing industry needs a better system for data collaboration. The technology industry needs better infrastructure for managing customer information.

This live discussion between Nick Halstead and Brian Lesser, moderated by Terry Kawaja, covered:

  • Why current systems cannot stand up to new privacy regulation, changes in browser technology, and depreciation of outdated identifiers.
  • The ongoing impact of aggressive moves by technology industry giants to protect customer data
  • Why the future of data collaboration should not be controlled by a handful of too-powerful intermediaries
  • Why identity can no longer be a walled garden, the future is open and dynamic
  • How better customer engagement strategies and new business opportunities are created by enabling collaboration between data-centric companies.