End-to-end first-party Data Onboarding
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Experian Match provides first-party addressability at scale
Food delivery company drives brand engagement with Channel 4 and InfoSum
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As industry fragmentation continues to challenge marketers, first-party consumer data has become the fuel that drives every effective marketing program.
The marketing industry needs a better system for data collaboration. The technology industry needs better infrastructure for managing customer information.
This live discussion between Nick Halstead and Brian Lesser, moderated by Terry Kawaja, covered: