Consumers are no longer expecting companies to be more sustainable; they're demanding it. And, soon, they'll be able to hold companies accountable. Data privacy will create a similar chain of events, as consumers become more aware of how their data is being collected, bought, sold and used to track and target across the web. In this session, Infosum CEO Brian Lesser explores what this means for companies relying on soon-to-be extinct practices such as third-party cookies, and delves into how we can come together to do better – not because we have to, but because it's the right thing to do.
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