Clean rooms have been one of the buzziest subjects in data-driven marketing for the past few years. As the category matures, one thing that’s become clear is what people mean by “data clean room” can greatly vary. Is it owned and operated by an ad tech company buying and selling its own media? Are you collaborating with one or more independent vendors in a cloud environment? For some, a data clean room may look like a mansion or perhaps a hotel. For others, a haunted house.
This panel will give you tools to differentiate the dream home of clean rooms to the ones that will raise flags at home inspection, with an overall look at the opportunity clean rooms provide.
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